10 Mar Incomedia and Netsurf together to bring the travel stories of Italian campers online
New collaboration between the two companies of the Confindustria Canavese ICT Group.
Can two companies, based in the same city and operating in the same sector, think they can cooperate? Ultimately, they should be competitors and therefore distant and opposed.
Yet, Netsurf and Incomedia tell us a different story.
Both companies have twenty years of experience, strongly rooted in the Ivrea area and very well positioned in the varied field of information technology. Netsurf has its core business in asset management, IoT and development of Cloud platforms. Incomedia, for its part, develops software solutions for websites creation that it markets all over the world. Both members of the Confindustria Canavese ICT Group, have found the key to cooperate in a sector that is only apparently distant: that of “en plein air” tourism.
Since 1998 Netsurf has been managing the web portal CamperOnLine which, to date, is the reference network, in Italy and beyond, for the entire community of travelers who love motorhomes. The web portal offers professional information with news, road tests and price lists but is also a meeting place with discussion forums and travel stories. And just to support the narrator presents in every traveler, the idea was born to advise all CamperOnLine members to create their own website or travel blog with the WebSite X5 developed by Incomedia. The campaign provides for the sending of targeted communications via newsletters and social networks and the activation of a special promotion (to find out more: https://wsx5.net/camperonline).
“We have a community of 120,000 motorhomers registered on CamperOnLine (camperonline.it) – explains Paolo Bertino, Director of the web portal – and the more than 4,600 travel reports and 2,000 photo galleries we have published show us how much our users love to tell and share their experiences “. “We decided to recommend Incomedia’s WebSite X5 – continues Valerio Dagna, Administrator of Netsurf – because it is easy and intuitive: it will help our most passionate travelers to take a step forward and create their website or travel blog on their own.”
For his part, Federico Ranfagni, CEO of Incomedia, says: “As a motorhome owner, I am happy to have realized this collaboration with a company with which we feel we are competing only on the soccer field, on the occasion of the matches we organize. I am convinced that initiatives like these are winners for everyone: for the companies involved that diversify their offer and reach new targets; and for customers who receive targeted and advantageous offers. I believe that the companies of the ICT del Canavese Group have great potential and that partnership initiatives like this can help them to express it better “.
Netsurf S.r.l. was founded in 1995 as an Internet Provider and since the early years has specialized in the development and marketing of software for Asset Management, i.e. for the management of corporate assets, for the IoT, with dozens of projects in the Industry sector. 4.0, and for the development of Cloud platforms, including the CamperOnLine network, today the first web portal in Italy for motorhome tourism.
Incomedia S.r.l. was born from the passion for technology of two brothers, Federico and Stefano Ranfagni, and from the belief that this must always be at the service of people. Since 1998 he has been developing software that allows anyone, even inexperienced, to obtain professional results quickly and easily. WebSite X5, software launched in 2000 to allow users to create their own website in complete autonomy, is now sold all over the world.